Case study · Shopify store
Doozie: a sleep brand’s store that helps you choose
Doozie makes weighted blankets and silk sleep masks in India. Children of Capitalism designed a store that guides people calmly to the right blanket. I built it to the file, 1:1.
The brief
A weighted blanket is a considered buy. Two fabrics, several weights, and a customer who has probably never owned one.
The store needed to explain, reassure and help people pick, while feeling as calm as the product. And it keeps growing: new drops like the Snoozie sleep masks land on the same foundation.
What I built
Built to the file
Children of Capitalism’s design, followed 1:1: every spacing value, type size and state, checked side by side at each breakpoint.
A quiz that picks your blanket
Three quick steps to the right fabric and weight, then straight into the cart with the right variant selected.
Rebuilt for phones
The quiz was redesigned for mobile and rebuilt to match the new Figma screens, because that’s where most people shop.
Calm, on a strict grid
Spacing on an 8px rhythm and a consistent type scale across every section, so the store feels as quiet as the product.
Rich media that stays quick
Video-heavy pages that still load fast, with media loaded only when it’s needed.
Room to grow
Custom sections the team reuses for every new launch, without waiting on a developer.
The part I loved
“The quiz. Turning a confusing choice into three easy taps.”
Credits
- Lead, review and QA
- Anshul Laikar
- Design
- Children of Capitalism
- Front-end
- Shambhavi Sinha, Shaban Khan
- Also built by
- Parag Dharadhar
- Live
- doozielife.com
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